barnaclebarnes
June 26, 2007

Because TVNZ's idea is to make their content available on all platforms where people want to watch it. It makes sense as long as they are clipping the ticket along the way.

suspet007
June 26, 2007

Any one know who did the ondemand website?

ross
June 27, 2007

Confused? TVNZ on YouTube? It seems pretty simple to me... be where the users are...

I'm sure TVNZ would have love to offer all media to all platforms all over the world. Sadly, I suspect in reality things are a lot more complicated than simply not caring about the user, or not understanding the technology.

DRM/licensing is currently a reality for most media bodies taking content online. Does the fact that Apple don't offer music we can't play on anything other than on iPod/iTunes irk us as much?

James, in your experience is the FAQ telling the truth? Are you unable to watch *any* content on ondemand? Flash or WM? I wondered if maybe it was for certain content they don't have rights for distribution outside NZ, and the FAQ might not be entirely accurate.

ross
June 29, 2007

TVNZ have to negotiate with content owners, and DRM was obviously part of the deal. There's not much choice for cross platform DRM. As I said before, I'm sure they'd love to have non-DRM, and have the clout of Apple. I'm sure they did look at 'all the options'. They may also be negotiating dist rights outside of NZ for certain content. It's a landscape, it's complex, it's moving (thanks to Apple).

Youtube regions have been out for a while now... nothing to do with distribution or DRM, so you are right - it is beside the point. It's basically a rudimentary filter for content and language selector.

Dilute the brand? a) reread my first point on my first post - its a pretty important model for the web - brands aren't siloed websites, b) looks pretty well branded to me, c) http://www.youtube.com/cbc http://www.youtube.com/cbs http://www.youtube.com/bbc http://www.youtube.com/nike etc etc

No idea how TVNZ plan to use it - guess time will tell... on the basis that everyone sees the Kiwi when they arrive, the page view is still pretty small. It would be interesting to see the referrer stats to the actual ondemand site.