jordan_crane
March 14, 2005

in response to TIM D, i think it really all depends on the scale of of the project, if it's a client project or a personal piece of work. But regardless of what its for or who it's for i think there are a few things I always think of, 1. and it's usually the most important thing is clarity, Ideas only have one shot of getting recognized and understood, if it's art or a branding it doesn't matter you are trying to communicate, and communication has to be clear and to the point, even if the point is to be confusing you need to commincate that quickily....once you have peoples attention then you can start really communicating ideas. 2. once you have peoples attenion you need to tell a story, at a base level I believe we all want to learn and we all want to be heard, so once to have peoples attention you need to tell them something of some sort of value that hopefully they can relate back to there own experiences and make a connection with you or to what your saying....i hope the helps i bit....what I refer back to....thats a hard one I thing one thing I refer back to alot is a GUT feeling, and I count and put trust lot on friends and co-workers... I really believe that you have to talk and get opinions from anyone and everyone,,,,and then balance those opinions and feelings with your own gut instincts.....when it all comes down to it really there is no easy answer or plan you just have to be thoughtful and think through what you are doing, every challenge might have a number of different solutions and you have to beaware of that.....oh and please excuse my spelling