jp3design

Decorate our Whare

The Tukutuku panels are used to tell a story and to decorate the Whare. By sending us your Tukutuku panel you are telling us your design story and adding aesthetic beauty to the interior of the For the Masses meeting house.

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For the Masses

David 'Sparky' Buck

www.sparkytype.com

So Dave can you tell me a little about what you've been up to since I interviewed you last? Your over in Minneapolis, working for Chank right?

Yeah everything has changed. I decided to take a leap of faith last year, and took an illegal internship with a designer called Jeff Johnson; who had recently moved back to Minneapolis from a year's sabbatical at Designworks in Wellington, NZ.

From there I was able to learn a lot about graphic design from an amazingly creative, prolific and supportive guy. He also introduced me to his friend Chank, who I have been a fan of for years now. Things went on from there. I completed 4 months working for Jeff and 3 months working for Chank.

At the end of that time, the Chank Company decided to apply for a visa to get me back and I returned mid-midwest winter in January 2001.

Has it been important for you to get into such a specific area of graphic design, like you currently are with the type thing?

I realised that for most of the projects that I was working on, I was creating a custom typeface, or logotype for the project. I had an idea of how I wanted things to look and with the type industry as it is; it is very hard to find fonts that can work well with new designs.

Type design is a great field to work in because it is a finite process. It is less stressful to have 25 fonts in development that 25 design projects in development because you always know how much work is required to finish the job. Fonts are a product that can be made once and sold for ever so whether I created the font for a specific job or not, it will continue to create revenue for years to come.

It is always a buzz to see my fonts in use, from an ego perspective, I can look at an ad in a magazine, a headline in a newspaper, or a banner on a website and say 'I did that' unless the font is used badly, then you just keep it to yourself.

When it comes to web pages; you have to be one of the harshest critics I know. You've been in and around the web for a while; what's the state of it at present?

The web is seen differently by different people. A lot of people who work in the web design industry focus too much on making pages that look like other pages that they think look cool. For me its all about the money.

If a site doesn't generate money, what is the point of it? After the web 'implosion' and the corporate massacre of Napster, the way the web works has been greatly refined. Companies have been able to look at what doesn't work and learn from the mistakes of others and the result has been amazing.

Websites don't just focus on what's free and what's cheap, there has been a return to the customer, and companies that aren't prepared to build relationships are losing out. The www is a very important part of how the internet works, but it's not the be all and end all by any means. Sites that are regularly updated and easy to use will always win over the sites that showcase the newest wackyst design.

There will always be people designing sites to look good; when really to Joe AOL user, its about how fast he can get his sports results, recipes or order a new toner cartridge.

How do you think the web has effected Graphic Design, in terms of style; and also how we relate to information?

Obviously the way that information has to be presented has been changed now that most designers have been forced to do some kind of web design or another. Type that was designed to look good on screen is being used for print.

HTML grid style layouts are common in all kinds of design now. The impact of more households having computers loaded with software that was industry standard not so long ago; has meant that more people are becoming designers, just because they can. Websites loaded with clipart, stock photos and free fonts are rampant; allowing all kinda of cheeseball design to be made.

As a ratio, good design and bad design are each getting their fair share of the pie, and good design is constantly being egged on by the church newsletters and missing dog flyers.

The web has impacted design in hundreds of ways, and new avenues are being explored thanks to new technologies.

Any thoughts about where New Zealand design is heading, in terms of gaining a NZ identity? Is there even any good enough reason for me to ask this question!?

There are New Zealand designers who have their own distinctive styles.

I wouldn't say that there is an over-all NZ flavour to the design there. I know that not enough emphasis is put on fresh design and this is reflected by the attitude the industry shows to graduates and young designers.

I know of a handful of designers who have left NZ design for positions overseas, because the attitude that designers have for each other is so standoff-ish.

Good work cannot be created in an environment where people aren't prepared to learn form each other.

We see a lot of young designers heading overseas. Will this have any impact on the design coming out of NZ, for better or worse?

That depends on whether those people choose to return to NZ to work, and where they take jobs. In the worst case scenario, someone returns from an overseas job and gets placed in a senior designer position.

Then they are given projects to art direct and no one to train up underneath them to take over when they retire, if the experience is not passed on, young designers will continue to have to look overseas to find the training and respect they need to thrive.

I'm a strong believer in 'actions speaking louder than words'. For all those 'Player Haters' out there; where can we see the work of David 'Sparky' Buck?

Not much of my work has graced the shores of New Zealand. I worked on now retired remakes of macbuy.com and kraft.com. Target stores throughout the US are carrying pet first-aid kits (bow-ow and me-ow) by me and you will see my fonts on the new campaigns for radioshack and kraft foods in USA.

The new www.chank.com was designed by me and a new sparkytype.com is coming soon.

Thanks mate! any last words to all your peeps out there?

As for words of wisdom - Make you own style, and read old type catalogues. Use your own illustrations in your work.

This interview took place on Monday 28/05/01 over ICQ no less.
Karl 'Darcy' Willis

 

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